Toyota is preparing to launch the sixth generation of its top-selling RAV4 compact SUV, introducing a more modern design, advanced technology, and updated mechanicals to this popular crossover.
Emphasis on Hybrid Models
Anticipating a greater emphasis on hybrid models, Toyota plans to transition most of its lineup to hybrid-only offerings, diverging from the industry’s shift towards all-electric vehicles. This strategy responds to a slowdown in EV demand due to high costs and charging challenges.
Off-Road Heritage and TRD Pro Variant
Toyota may also highlight its off-road heritage by introducing additional rugged trim levels, including a possible TRD Pro variant, similar to those available in the 4Runner and Tacoma models.
Platform and Powertrain
The 2026 RAV4 will utilize the latest iteration of Toyota’s TNGA-K platform, which underpins many models in the automaker’s lineup. It’s expected that Toyota will offer hybrid-only powertrains, potentially sharing the Camry’s gas-electric drivetrain. In the Camry, this setup includes a 2.0-liter inline-four gas engine, producing a total output of 225 hp with front-wheel drive and 232 hp with the optional all-wheel-drive system. The RAV4 Plug-In Hybrid, previously known as the RAV4 Prime, is also anticipated to continue, offering impressive performance and acceleration.
Competitors
The RAV4 will continue to compete in a crowded segment, facing popular choices such as the Chevrolet Equinox, Ford Escape, Honda CR-V, Hyundai Tucson, and Nissan Rogue.
Potential Challenges
Toyota could risk playing it too safe, potentially failing to make the RAV4 stand out in its crowded segment. If the new model doesn’t offer a significant step up in styling or driving refinement, it may be overshadowed by its competitors.
Estimated Arrival and Pricing
The new RAV4 is expected to debut in the fall of 2025 and go on sale as a 2026 model-year vehicle by the end of 2025. The starting price will likely be around $30,000.
